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Models & Research
As AI answers spread across search, publishers face a harder choice: block crawlers, accept the traffic hit, or rebuild around direct audience relationships.
Health in ChatGPT is more than a feature launch: it is an attempt to sit between consumers, their medical records, and the first layer of health decisions.
New usage data and Google's own AI Mode push suggest search is moving from referral engine to answer layer, with big implications for traffic and SEO.
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